Retail Media Strategy Architect (Barcelona)

What You'll Do
- Support the development and execution of Retail Media strategies for assigned advertiser accounts, mainly within the Beauty and Consumer Electronics verticals.
- Analyze campaign performance across key KPIs such as ROAS, revenue, CTR, and spend pacing, translating data into clear, actionable insights and recommendations.
- Contribute to campaign planning, optimization, and post-campaign analysis, identifying opportunities to improve performance, scale investment, and test new Retail Media solutions.
- Act as the day‑to‑day point of contact for clients, managing account execution in line with agreed strategy, objectives, and commercial priorities.
- Prepare clear, structured presentations, performance reviews, and internal updates to support both client‑facing and internal business discussions.
- Collaborate closely with Sales, Account Management, Product, Operations, Analytics, and other internal stakeholders to ensure campaign success and strong commercial outcomes.
- Support the identification of account growth opportunities, including upsell, cross‑sell, scaling opportunities, and new Retail Media solutions that can drive incremental value and revenue growth. Who You Are
- You have experience in account strategy, account management, campaign management, digital advertising, e‑commerce, Retail Media, performance marketing, analytics, or a similar client‑facing or data‑driven role.
- You bring a strong analytical mindset and are confident working with data, with advanced Excel skills required.
- You are able to structure insights clearly and communicate results in a concise, client‑friendly, and actionable way.
- You have solid business understanding and a strong interest in digital advertising, Retail Media, e‑commerce, and performance‑driven marketing.
- You bring a commercial mindset and are able to identify opportunities to grow accounts, improve campaign performance, and maximize value for clients.
- You demonstrate a strong sense of ownership, autonomy, accountability, and proactivity, and are comfortable working in a fast‑paced, collaborative, and cross‑functional environment.
- You have strong communication skills in Spanish and a good level of English. Italian is a strong plus; previous exposure to digital advertising operations, business reviews, performance discussions, or campaign profitability analysis would also be a plus. We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application! Who We Are: We’re Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses. At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward‑thinking environment. We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non‑job‑related factors or legally protected characteristics. What We Offer
- Ways of working – Our hybrid model blends home with in‑office experiences, making space for both.
- Grow with us – Learning, mentorship & career development programs.
- Your wellbeing matters – Health benefits, wellness perks & mental health support.
- A team that cares – Diverse, inclusive, and globally connected.
- Fair pay & perks – Attractive salary, with performance‑based rewards and family‑friendly policies, plus the potential for equity depending on role and level. Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo. Postúlate en Kit Empleo: kitempleo.es/empleo/6u2sf1