Specialist in Marketing Automation (Marbella)

Specialist in Marketing Automation

We are seeking a highly motivated Marketing Automation Specialist to join a dynamic and fast-growing organisation operating within a high-value, long sales-cycle environment. This role is adecuado for a data-driven professional who thrives on building intelligent systems that improve efficiency, enhance customer journeys, and drive measurable commercial results.

You will play a key role in designing and optimising a scalable marketing automation ecosystem that connects marketing and sales, improves lead management, and maximises conversion at every stage of the funnel. Working closely with cross-functional teams, you will have the opportunity to shape strategy, implement advanced automation workflows, and introduce innovative, AI-driven solutions that support business growth without increasing operational overhead.

This is a hands-on role suited to someone who combines technical expertise with commercial awareness and is passionate about leveraging automation, data, and personalisation to deliver high-performing campaigns and are fluent in Spanish and English.

Role Purpose

To design, implement, and continuously optimise a scalable marketing automation ecosystem that drives higher lead-to-sale conversion, enhances telemarketing productivity, and enables campaign growth without increasing headcount.

Key Objectives
- Improve operational efficiency across marketing and sales through automation.
- Increase conversion rates from lead to visit and from visit to sale
- Establish clear visibility and tracking across the full commercial funnel
- Accelerate lead response times and improve handling quality
- Minimise manual workload within the telemarketing function
- Develop a structured, segmented, and actionable database

Core Responsibilities

Marketing Automation & Campaign Management
- Build, deploy, and refine automated workflows covering lead acquisition, nurturing, requalification, and reactivation.
- Develop tailored customer jour Postúlate en Kit Empleo: kitempleo.es/empleo/6t7qku